White Rabbit England, established in 2001,was the brain child of sisters Charlotte and Victoria who set out to recreate the magical lamps they loved as children. They loved white rabbits and had a pet white rabbit called Harvey. "So White Rabbit was a perfect name for the business and we always say 'white rabbits' to each other on the first of the month for good luck too!"
As little girls in the 1970's, Victoria and her sister Charlotte slept with an enchanting pottery toadstool light beside their beds. Hand painted in earthenware and decorated with dancing elves and fairies, it was the magical centerpiece of their bedside table, filling their bedroom with a gentle, reassuring light.
Some years ago, now grown up, married and with young children of their own, the sisters set out to find a replacement for the light they had known and loved as children. When they couldn’t find anything suitable, they resolved to make their own. But not just for themselves; for children all over the world. And so White Rabbit England was born.
"We are passionate about design, British manufacturing and mostly our customers, who from birth upwards will treasure and grow old loving our products so that the next generation can too."
Charlotte runs the UK head office with husband, two kids, three dogs and two donkeys. VIctoria runs the USA head office from New York with her husband Fashion editor of Esquire magazine, Nick Sullivan, two kids and two cats. They have gained many fans of their brand and supply some of the worlds best known retail stores... Fortnum & Mason, The Conran Store, Harrods, Liberty, John Lewis, ABC Home NY, to name but a few.